Carmia Lureman

Carmia Lureman
How to Attract and Keep Subscribers

An email marketing campaign isn't about the newsletter, but about the mailing list. That's something we all learn pretty quickly once the campaign gets underway. Email subscribers are a valuable bunch. Unlike the one-time-only visitors to your site, subscribers are the ones who keep returning, referring, and most importantly, engaging on an on-going basis. It's that kind of traffic that’s more easily converted. Once you've got subscribers, the trick is to keep them, and get them to interact.