Caitlin Sullivan

Caitlin Sullivan
The Anatomy of a Stellar Checkout Page

Never underestimate the power of a well-designed and well-executed checkout page. The shopping cart may seem pretty straightforward on your e-commerce website, but the truth is this page alone is where you'll lose most of your customers. NeoMam Studios, an infographic design agency, shares how to create and implement a seamless checkout process in the infographic below.

10 Ingredients for Successful Email Marketing

There's no one-size-fits-all solution when it comes to email marketing. However, there are several simple steps you can take to better optimize for success. Overwhelmed by where to start? The folks at Mailify have you covered. Check out the infographic below for a step-by-step recipe for a successful email marketing program:

3 Customer Service Lessons From Starbucks

Starbucks, the goliath of coffee, has made a name for itself with its customer service. For good or bad, its strategy has helped the company become recognized the world over. Janet Bailey, director of customer service at Starbucks, shared some of her top digital customer service tips in last week's [24]7webinar, "The Last Digital Mile: Orchestrating Channels, Data & Design to Thrive in a Digital World." Below are three takeaways on how you can apply Starbucks’ customer service strategy to your brand:

Tips for Effective A/B Split and Multivariate Email Testing

Fighting for your subscribers’ attention in the inbox means you need to find the best way to engage them. It's imperative to test different aspects of your email marketing to optimize and develop the channel. Email Monks, an email testing service provider, put together an infographic with seven tips on how email marketers can incorporate testing into their programs. The top three tips are:

A Marketer's Guide to SXSW Interactive

Over the last 20-plus years, SXSW has grown from an unknown indie music festival in Austin, Texas to one of the largest showcases of music, film and interactive media in the world. SXSW Interactive, a recent addition to the festival, offers brands a look into the convergence of marketing and emerging technologies. Below are the top sessions marketers can't miss during the kickoff weekend of SXSW Interactive: 

How's Your March Madness Marketing Game?

Brackets, pools, parties … oh my! March Madness is right around the corner and marketers are gearing up. According to the NCAA, it's estimated that over 181 million viewers tuned into March Madness last year, nearly 10 million viewers per game. It's assumed just as many fans, if not more, are preparing to partake in the 2015 festivities. Below are three ways marketers can cash in on the madness: 

Digital Marketing Lessons From Holiday 2014

A recent study from Custora analyzed over 100 U.S. retailers and 100 million shoppers during the 2014 holiday shopping season (November 2014 through December 2014). Top trends included the continued growth of mobile commerce, search and email remaining the dominant digital marketing channels, and Apple maintaining its firm grip on the mobile marketplace. However, the No. 1 takeaway from the 2014 holiday season is that when planning your 2015 marketing calendar, prepare for a marathon not a sprint.

Content Meets Commerce: Lucky Launches an E-Commerce Site

Last week, Lucky magazine introduced Lucky Shops, a much anticipated e-commerce venture with social commerce startup BeachMint. While both companies were seemingly on their last limbs with poor advertising sales and lackluster revenues, together they look to be a formidable pairing.

3 Sessions Marketers Can't Miss at SXSW Interactive 2014

This Friday, SXSW will kick off in Austin, Texas, celebrating its 20th anniversary and welcoming over 25,000 interactive marketing, film and music enthusiasts. The conference is known as a staple within the creative community. This year, SXSW is delivering an impressive lineup of sessions for marketers, including topics such as big data, marketing and technology convergence, and trends in digital strategy. With more than 800 sessions featuring technology and multimedia professionals, SXSW Interactive offers an infinite amount of conversation about the trends (and buzzwords) impacting marketing in 2014. Below are three must-see sessions for marketers:

‘The Tonight Show’ and Contribution Marketing

The reviews are in and Jimmy Fallon's inaugural week of hosting "The Tonight Show" seems to have been a hit. With the help of many A-list celebs, gold medal Olympians, GE and The First Lady of the United States (FLOTUS), Fallon was able to generate the best ratings the show has seen in 20 years. How does this relate to digital marketing? There are similarities between Fallon's successful first week and some well-known contribution marketing best practices.