Caitlin Moriarity

Caitlin Moriarity
What's the Best Social Network for CRM?

We sat down with a number of industry experts for this month's "Are You a Social CRM Native?" best practices quiz to garner deep insights into deploying social media for customer relationship managment. Experts like Wendy Montes de Oca. Wendy, who, in addition to having almost 20 years of marketing and media experience, has worked with Fortune 500 companies and runs her own consulting marketing firm. Here's what she had to say, including her pick for the best social network for CRM.

Are You a Social CRM Native?

The shift to social CRM is more than an adoption of new operational models or technologies," says Sandy Carter, vice president of social business evangelism and sales for Armonk, N.Y.-based technology firm IBM. "It is a philosophical, cultural transformation concerning customer relationships, which is still in the early stages for many. Businesses need to stay laser-focused on what their customers value in social media to reap the full potential of a successful social CRM strategy."