Bryan Eisenberg

Bryan Eisenberg
Branded to the Core

As of this writing, Apple stock is up 138 percent this year ­versus stock market darling Google’s, which is up only 54 percent. Apple also has captured significant mind share with its iPods, last year’s release of the iPhone and the fact that it now accounts for about 7 percent of the personal computer market (and a bit higher in the laptop market).

Cultivate Organic Search

Optimizing search terms for conversion may be the key to great ROI By Bryan Eisenberg It's no longer speculation, it's a chilly reality: Search engine pay-per-click (PPC) ad prices are on the rise. The Keyword Price Index, published monthly by search engine marketer Fathom Online, shows an overall 13 percent increase in keyword price for October 2004, up to $1.55 per keyword from September's average of $1.37. Average keyword prices for consumer services (e.g., entertainment and spas) rose from $0.54 to $0.96, an increase of 78 percent. Retailers saw higher prices as well, with a 50 percent increase, from $0.32 to $0.48. Organic

Outsource Solutions: Web Analytics

Track Your Traffic In “Web Analytics: Getting Down to Business,” Diana Cirillo and David Flint of research and advisory firm Gartner wrote: “It has long been said you cannot manage what you cannot measure. Nowhere is this truer than on the Web, where examining what works and what doesn’t directly influences the bottom line.” Unfortunately, the Web allows you to measure and test everything, even information that has no relevance or actionable data to be learned from it. For example, tracking hits has gone the way of the dodo bird, giving way to metrics such as conversion rate, navigation paths and revenue. Before