Today's consumers are hard to nail down. They go from smartphone to tablet to laptop in the blink of an eye as they're bombarded with a dizzying array of brand messages. This dynamic has made it even more difficult for brands to forge meaningful connections with key audiences. A customer's experience with a brand is an essential part of the business-consumer relationship. More than ever, consumers are looking for brands that can cut through the noise and deliver experiences that speak directly to their unique needs and preferences.