Bruce Warren

Bruce Warren
4 Customer Experience Management Trends for Digital Marketers

Today's consumers are hard to nail down. They go from smartphone to tablet to laptop in the blink of an eye as they're bombarded with a dizzying array of brand messages. This dynamic has made it even more difficult for brands to forge meaningful connections with key audiences. A customer's experience with a brand is an essential part of the business-consumer relationship. More than ever, consumers are looking for brands that can cut through the noise and deliver experiences that speak directly to their unique needs and preferences.