Brian Lewis

Brian Lewis
3 Keys to Get the Landing Page Conversion

Think of the work it takes converting a visitor to a customer as similar to baking a batch of the perfect award-winning chocolate chip cookies. For your award-winning cookies, you need to first identify all of the right ingredients, and then gather, measure and mix those high-quality ingredients in just the right quantity and in the right order. Mismeasure the flour, or settle for a lower quality grade of chocolate, and you're headed straight down the path to mediocrity.

3 Keys to Getting Landing Page Conversions

Think of the work it takes converting a visitor to a customer as similar to baking a batch of perfect, award-winning chocolate chip cookies. For your award-winning cookies, you need to first identify all of the right ingredients, then gather, measure and mix those high-quality ingredients in just the right quantity and in the right order. Mismeasure the flour or settle for a lower-quality grade of chocolate and you're headed straight down the path to mediocrity.

9 Ways to Optimize Landing Pages for Conversions

Headlines and offers are key components to conversion performance. But there is a third factor that is paramount to successful conversion and it plays a much larger role in online conversions: the optimized landing page.

Web Site Visitors? Rein 'Em In!

Considering all of the bells, whistles, widgets and gee-gaws available on most Web sites, it's no wonder consumers - especially those who are new to online shopping - often end up running wild in search of pertinent information.