Brian Deagan

Brian Deagan
Matching the Content to the Customer in Direct Digital Marketing, Part 1

Consumers today always have a mobile device within reach. These mobile devices can range from a feature-rich smartphone, like the iPhone or Android, to a flip-phone that's SMS-enabled (text messaging). While it’s easy to focus marketing efforts on a single device (e.g., creating a flashy app for an iPhone experience), marketers must break out of the “pilot” mentality and create a strategy that spans the entire mobile channel — not just an app alone.