Bob Compton

Bob Compton
4 Steps to Help Telemarketers Comply With New FTC Rules

The Federal Trade Commission issued the first part of the Telemarketing Sales Rule Amendment in August 2008, requiring that an opt-out mechanism be included at the beginning of all recorded messages. Now, beginning Sept. 1, 2009, all voice marketers must obtain written permission to send prerecorded sales and solicitation voice messages to consumers. Additionally, telemarketers must provide dedicated toll-free, opt-out phone numbers for all messages left on voice mails where automatic opt-out functions are not applicable.