Email continues to be a powerful online marketing performer, but it is becoming increasingly critical to develop effective email design that showcases compelling content. That's because email subscribers and the tools they use for reading email are becoming increasingly sophisticated. Plus, ISPs are focusing more closely on subscriber/email interactions to gauge the legitimacy of email senders.
While we're starting to see a light at the end of the tunnel, the attitudinal sea change that we've witnessed as a result of the recession may last for a generation. In both B-to-B and B-to-C environments, customers are no longer buying on impulse. They don't have the access to credit they used to have, and they're hoarding their limited resources. Bottom line: They're spending less.