Bill Slawsky

Bill Slawsky
SEM: Make the Right Connections

When we talk about the World Wide Web, it’s easy to use the metaphor that has become part of its name: a web of pages connected together. That metaphor focuses more on the links between the pages than the pages themselves. When we start thinking about building traffic to Web sites, it’s often easy to also focus more on the links than those pages. That may be a mistake. The Web is filled with links, and with many opportunities to link to others and have them link to your site. Before you start asking Web site owners for links, or building material you hope they