Bill Robinson

Bill Robinson
The Wireless World (782 words)

By Bill Robinson You cannot be involved in business today, much less technology, without being bombarded with talk of "wireless marketing" or "location-based services." Indeed, someday our cell phones (or whatever mobile devices win the day) will "know" where we are, thus generating the opportunity for marketers to directly engage us as consumers at the precise moment of our closest proximity. Walking by a shoe store? Your mobile device will alert you to a 10-percent discount on boots that day only. Is this direct marketers' Holy Grail or what? I say it's "or what." I'll grow to resent such marketing ploys, just as