The success of an email marketing program depends on a number of factors—your content, your artwork, your targeting—but one very important factor you may not have considered is your email service provider's (ESP) reputation. The ESP you choose to work with can make all the difference in whether your email ever gets to your customers and prospects. Here are the six questions you should ask prospective ESPs to determine which one would be the best partner for you
In the early days of search marketing, marketers learned how to "game the system" with Google search results, bumping their irrelevant, keyword-laden content to the top of the results page. Google users became frustrated with this low-value content being delivered by the search engine, so in an effort to provide more relevant and useful results, Google implemented two major changes to its ranking algorithm: Panda and Penguin.