Bill Farquharson

Bill Farquharson
Bill Farquharson is President of Aspire For, sales trainer for the graphic arts industry, author of “The 25 Best Sales Tips Ever” series and co-author of “Who’s Making Money at Digital/Inkjet…and How?” Both are available on Amazon.com. Email him at Bill@AspireFor.com or call (781) 934-7036.
 
In addition to Bill’s Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges. For further information, visit BillFarquharson.com
The Plight of the Bottom-Feeder Brand

Go ahead and give that “get me in the door” price if you must, but you are leaving money on the table if you don’t take this advice.