Bill Farquharson

Bill Farquharson
Bill Farquharson is President of Aspire For, Sales Trainer for the Graphic Arts industry, author of The 25 Best Sales Tips Ever series and co-author of Who’s Making Money at Digital/Inkjet…and How? Both available on Amazon.com. Email him at Bill@AspireFor.com or call (781) 934-7036.  In addition to Bill’s Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges.

For further information, please visit BillFarquharson.com

The Plight of the Bottom-Feeder Brand

Go ahead and give that “get me in the door” price if you must, but you are leaving money on the table if you don’t take this advice.