Betsy Zikakis

Betsy Zikakis
3 Tips to Accelerate ROI With User Conferences

Marketers face a substantial challenge as they become increasingly responsible for the company's growth agenda and top-line revenue. One key tactic for B-to-B marketing is the user conference. User conferences let marketers connect with customers and prospects in a face-to-face environment. But, putting on a user conference is a costly endeavor.