Barry Blumenfield

Barry Blumenfield
TM0106_Fea/fulfillment

By Barry Blumenfield Back in the days when pitchmen set up their cases on the street and demonstrated various gadgets, they quickly learned the way to get people to buy was to throw in an additional item free. If you bought a carving knife, they gave you a device that let you squeeze the juice out of an orange. The same pitch still is being used today. That gift is the premium, and it has been used successfully for years to sell every type of good or service. In today's marketplace, the premium can take many forms. It might be an additional quantity

Product Fulfillment Problems and Solutions

By Barry Blumenfield To most people, order fulfillment may appear to be a fairly straightforward process—take an order and ship out the product. But it actually is quite complex. Consistently fulfilling customers' expectations requires a seamless integration of the product development and production, creative and promotional efforts, telemarketing scripts, order processing, customer service and shipping. For many mail-order businesses today, these tasks are handled by a combination of separate in-house departments and third-party suppliers. It is therefore exceedingly difficult to orchestrate a seamless integration of all involved parties. We decided to take a look at the common fulfillment problems encountered by