Barbara Henry

Barbara Henry
Top Trends in Insert Media Creative for 2011

2010 has come and gone, so what does 2011 hold for insert media marketers? The beginning of the year is a natural time to reflect and look back on how your creative stands out, what is working and what might need some changes.

Insert Media Buying Guide: Know Today’s Insert Media Terrain

It’s the start of fall, and many of us have just returned from vacation. The demands of our industry may be far from center stage. However, this is a time when many companies are solidifying their plans for the coming year, and understanding the issues that are shaping the insert media landscape is a crucial part of this planning process. Here are a few trends and challenges to consider as you prepare to tackle the holiday season and beyond. Trend: Catalog Blow-ins Increasingly, catalogers are opening up their mailings to include insert blow-ins. For instance, in the last year, we’ve seen an addition of approximately 46

Evaluating the Efficiency of Your Insert Media Plan

By Barbara Henry This article was the 2005 Insert Media Web Community Spotlight feature. Many people use the end of the year as a time to take stock and reflect on the past — to make amends and plan changes for the coming year. The timing seems natural. We vow to exercise more, eat less and more healthily, organize the shoeboxes filled with photos from the last four years, and spend more quality time with our children. We start out the new year filled with good intentions, but one month in, are we meeting our goals? Are we doing the