As a marketer, you work hard every day to grow your e-mail list. You run promotions, solicit Web registrations, fight battles with other departments and basically do anything you can think of to build your list.
Austin C. Bliss
You may already be familiar with NCOA for your postal addresses, a service that corrects and updates your snail-mail list. What you may not have known is that since 2000, this service also has been available to freshen your e-mail address lists. A typical NCOA for e-mail service includes the following functions: Identification of addresses that should be removed from your list. These may be addresses that match a list of suspicious addresses, such as “email@example.com” or “firstname.lastname@example.org”; match a block list; are unrecoverable bounces; or are duplicates. Some services also can catch different addresses belonging to the same person, so you don’t double-message these people. Flagging