Austin C. Bliss

Austin C. Bliss
Operation Retention

As a marketer, you work hard every day to grow your e-mail list. You run promotions, solicit Web registrations, fight battles with other departments and basically do anything you can think of to build your list.

Protect Your E-mail Housefile Investment With NCOA

You may already be familiar with NCOA for your postal addresses, a service that corrects and updates your snail-mail list. What you may not have known is that since 2000, this service also has been available to freshen your e-mail address lists. A typical NCOA for e-mail service includes the following functions: Identification of addresses that should be removed from your list. These may be addresses that match a list of suspicious addresses, such as “abuse@aol.com” or “none@none.com”; match a block list; are unrecoverable bounces; or are duplicates. Some services also can catch different addresses belonging to the same person, so you don’t double-message these people. Flagging