Atri Chatterjee

Atri Chatterjee
3 Email Marketing Mistakes to Avoid

Email is a powerful marketing tool. That said, the full benefits of email marketing are only truly realized when it's used as part of an overall marketing strategy, as opposed to a vehicle for one-off messages. Like anything powerful, email can be used for both good and … spammy ("evil" seems a mite harsh) campaigns. Make the most of your email marketing campaigns by making sure you avoid common mistakes.