Ash Nashed

Ash Nashed
5 Ways Advertisers Could Benefit From Native Ads

There is no shortage of research showing the rapid rise of native advertising. According to eMarketer, native ad media spending is growing 29 percent this year, and is projected to climb an additional 19 percent in 2015. Even among traditional media brands we find companies such as Forbes estimating that 30 percent of its total revenues will come from its native advertising division.

4 Reasons Marketers Should Embrace Native Ads With Millennials

Native advertising is becoming an increasingly popular way to capture the attention of the very appealing and lucrative millennial market. This is a generation that's grown up accustomed to the convenience of mobile technology, which enables them to consume and interact with a world of varied information at any waking moment. Not only does a millennial's information consumption behavior make them more likely to interact with branded content, they're also much more likely to share it with their peers.