Arnel Leyva

Arnel Leyva
4 Easy Steps to Social Search Success

For multichannel marketers to get the maximum return on social media assets like articles, videos and images, they must treat them like PR professionals treat well-timed news releases.

The New Earned Media: How SEO and Social Media Can Work Together to Become a True Marketing Discipline

SEO and social media are emerging as the core digital components of the “new earned media." Businesses using these media as marketing channels may not yet refer to them this way, but the demographics of this particular conference vividly illustrated the concerted yet fragmented attempts by organizations of all sizes to stake out common ground between the two disciplines.