Ann Roskey

Ann Roskey
E-mail Databases in the Age of Spam (1,049 words)

By Ann Roskey Expert advice on how to build and maintain your e-mail housefile. Considering all the recent controversy over spam and the new legislation being developed at both state and federal levels to restrict it, building and maintaining a viable e-mail database can be daunting. The company I work for, Accela Communications, produces and promotes hundreds of B-to-B Webcasts and other online lead-generation programs for businesses around the world. We send a lot of e-mail from our database as well as those of our partners. We've successfully built databases ranging