Bounce rate, unique visitors, conversion rates, user agent string, region, traffic source—all are important metrics to track and analyze as you embark on improving your landing page performance. However, if you place too much of an emphasis on these metrics, you may lose sight of what's really important.
When landing pages are targeted and specific, marketers have a better chance of converting visitors into leads and buyers. Here's a short case study, followed by best practices.
This week in part two, I discuss five key conversion optimization players in your organization who — when working together — will help your conversion rates soar, as well as best practices around conversion optimization testing.
Optimizing your landing pages for conversions through testing and analysis will skyrocket your marketing return on investment to a whole new realm.