Angus Glover Wilson

Angus Glover Wilson
Finding the E-Privacy Middle Ground: Address Customers’ Concerns While Still Gaining Valuable Tracking Data

The enactment of e-privacy legislation in the European Union (E.U.) is right around the corner. For many U.S. companies that sell products online in both continents, the new rules must be followed by their E.U. operations. For U.S.-only businesses, however, the Obama administration is tightening its focus on e-privacy, and the E.U. laws offer a precedent for how to meet customers’ desires here at home. Despite the fact that there are different legislative/regulatory regimes in the E.U. and U.S., the practical solutions are really quite similar: "Do-Not-Track," tag management, consent mechanisms, ad choices, industry self-regulation and end-user education are all part of the mix.