Angela Bandlow

Angela Bandlow
5 Tips for Harnessing the Power of Your Customer Advocates

Social referral programs are end-to-end marketing programs that enable brands to reach out to highly engaged, loyal customers and turn them into "social advocates"—who, in turn, refer the brands and products or services they sell to their friends and social communities. If brands can properly harness the power of social referrals, they can tap into a new, high-value marketing channel.