Google Trends is a particularly fascinating tool in that it appears to offer clearly defined, actionable information surrounding the key variables of the known search-o-sphere. In an age when Google is in control of much of the world's key business information, Google Trends is in a league of its own for the caliber of information it offers. To demonstrate that, consider the following five Google Trends searches, all designed to tell retailers everything they need to know about the customer mind-set:
Today's consumers are smart. Not only will they desert a brand, but they will also voice their grievances to friends, relatives and acquaintances, costing more patrons than a brand will ever know. Whether it's due to failed customer service or simply a case of "normal is boring," when customers leave a brand, it is worth every penny to try and win them back.