Andy Ostroy

Andy Ostroy
Sleuthing Compiled Lists

Process the Data Clues, and You Can Solve the Mystery of Compiled Files By Margaret Iadeluca & Andy Ostroy Stop the presses … compiled lists are in vogue once again! How compiled lists are perceived by mailers and their brokers has changed more in the past few years than in the past 20. The days of list brokers summarily disqualifying compiled files are over. Brokers today are looking at this source of prospect names in a whole new light. What were once viewed as marginal and low-priority databases now are viewed as some of the most segmented and responsive avenues to reach select

Sleuthing Compiled Lists Process the Data Clues and You Can So

By Margaret Iadeluca and Andy Ostroy Stop the presses … compiled lists are in vogue once again! How compiled lists are perceived by mailers and their brokers has changed more in the past few years than in the past 20. The days of list brokers summarily disqualifying compiled files are over. Brokers today are looking at this source of prospect names in a whole new light. What were once viewed as marginal and low-priority databases now are viewed as some of the most segmented and responsive avenues to reach select audiences. And for many niche mailers, these unique files often rise to the top