Andrew Hally

Andrew Hally

Andrew is the CMO of Bynder, the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. Currently, Andrew is helping Bynder manage its next phase of expansion. He has more than 20 years of experience in leading marketing and product teams at international and fast-growing organizations, including Allego, Cazena and Bullhorn.

Why the Personalization “Hype Cycle” Is Over

After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.