To build relationships through B-to-B email marketing, your message should provide value to subscribers. Your subscribers want to know what’s in it for them, and your creative should support this message.
B-to-B email marketing is all about building relationships. While there are many similarities between B-to-B and B-to-C email marketing best practices, there are also a few key differences. If you ignore these differences, you might as well stop using this channel altogether. By making your email campaigns relevant to your audience, you'll build stronger relationships and ultimately grow your business.