Amy Garland

Amy Garland
Design and List Building Tips for B-to-B Email Marketers, Part 1

B-to-B email marketing is all about building relationships. While there are many similarities between B-to-B and B-to-C email marketing best practices, there are also a few key differences. If you ignore these differences, you might as well stop using this channel altogether. By making your email campaigns relevant to your audience, you'll build stronger relationships and ultimately grow your business.