Amnon Mishor

Amnon Mishor
3 Reasons Social Data Maximizes B-to-B Lead Quality

Creative superhero? Chief design junkie? Sales ninja? Who are these people? In an effort to be hip, creative and "disruptive," some companies have bestowed the zaniest, most unorthodox job titles on their employees. At the other end of the spectrum, others have chosen to eliminate job titles altogether, aiming to level the playing field and flatten the org chart to create a more team-oriented work environment. While these approaches might make for great icebreakers and morale boosters, they're a nightmare for marketers and sales teams trying to run efficient, effective lead-gen programs.