SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges.
Amanda G. Watlington, Ph.D.
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers.
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players
As a search consultant, I am always looking for how to improve a site’s organic search performance.
If you think that it has gotten harder to achieve organic search success, you may be right.
Are you still thinking that your SEO success can be measured in keyword rankings?
In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results
Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the algorithm.
Bad brand reputation happens fast on the web. Google urges SEOs to focus on building quality sites that provide a good user experience.
As each year ends and the new year is about to roll in, it is time to think “big thoughts” about what will define search marketing.
The holiday season, beginning with Thanksgiving and ending on Jan. 1, are a time for reflection on what SEOs have accomplished.
Are you using SEO profitably? The fourth quarter is already well underway, and the holiday season is hard upon us.
Recent data shows that Amazon has overtaken Google in product searches. About 54% of product searches began on Amazon in Q2.
Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or
Mobile site speed is Google’s priority now for rating sites. The search giant made the move to mobile-first indexing in March, after