Early search marketers literally created on-the-fly the methodologies that are still in use today.
Amanda G. Watlington, Ph.D.
Over time, the simplicity of Google’s results page has clearly eroded. The Google SERP today is visually very noisy, with lots of distr
The increased use of mobile devices means search must learn to answer questions posed in natural language.
This year, I want to take a more childish approach and write an SEO wish list for Santa.
When it first launched, Flash was the answer to a static Web, providing rich animation and action.
I’d like to provide some cautionary observations on why these efforts sometimes fail.
SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges.
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers.
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players
As a search consultant, I am always looking for how to improve a site’s organic search performance.
If you think that it has gotten harder to achieve organic search success, you may be right.
Are you still thinking that your SEO success can be measured in keyword rankings?
In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results
Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the algorithm.
Bad brand reputation happens fast on the web. Google urges SEOs to focus on building quality sites that provide a good user experience.