Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the algorithm.
Amanda G. Watlington, Ph.D.
Bad brand reputation happens fast on the web. Google urges SEOs to focus on building quality sites that provide a good user experience.
As each year ends and the new year is about to roll in, it is time to think “big thoughts” about what will define search marketing.
The holiday season, beginning with Thanksgiving and ending on Jan. 1, are a time for reflection on what SEOs have accomplished.
Are you using SEO profitably? The fourth quarter is already well underway, and the holiday season is hard upon us.
Recent data shows that Amazon has overtaken Google in product searches. About 54% of product searches began on Amazon in Q2.
Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or
Mobile site speed is Google’s priority now for rating sites. The search giant made the move to mobile-first indexing in March, after
With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add
Every business does some marketing research. SEOs have, for many years, done competitive keyword research. Today, I want to question
For the past 18 months, there have been warnings about the advent of mobile-first indexing. On March 26, Google announced that it has
Are you sabotaging your own SEO efforts? As an SEO consultant, I see numerous well-intentioned business leaders make decisions that, in
Searchers are still looking for answers, so these are key for SEO success in 2018. But what is a high-quality answer?
In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my
SEMrush’s “Ranking Factors Study 2.0” confirms yet again that there is no single “open sesame” tactic that will magically net your