Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

3 Things SEOs Should Be Thankful For

The holiday season, beginning with Thanksgiving and ending on Jan. 1, are a time for reflection on what SEOs have accomplished.

Search Data Voids and Evil Unicorns

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or

3 Quick Ways to Sabotage SEO Efforts

Are you sabotaging your own SEO efforts? As an SEO consultant, I see numerous well-intentioned business leaders make decisions that, in

In 2018, New Challenges for SEO Await

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

Still No Magic Bullet for SEO

SEMrush’s “Ranking Factors Study 2.0” confirms yet again that there is no single “open sesame” tactic that will magically net your

Do You Know How Large Your Site Is?

Do you know how large your site is? How many URLs do you have out there? Iceberg pages are out of view, but still have active links.