Alison Fields

Alison Fields
4 Tips to Ensure Your Site Is Customer-Centric

One of the easiest ways to increase online conversions is by adding customer-centric, benefit-oriented content to your site. Much of the content on the Web today is too focused on company matters — who the company is, what it offers, its strategy and so on. This is a mistake. Rather than describing your company, your content should focus on your customers.