Most brands send a welcome email, but highly successful ones focus on an email onboarding series.
As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing.
As marketers, we often focus on emails that drive a sale, with less consideration for the post-purchase emails a customer receives.
For many marketers, a successful holiday season can make or break yearly revenue numbers.
A successful email program begins and ends with subscriber engagement.
Understanding customer lifecycles and using key emails to complement different phases can help engagement and foster brand loyalty.
Just like your home, your email program needs a solid foundation to succeed. Here are five key things you can do.