We often think of Artificial Intelligence (AI) as some far-off technology of the future. But AI is here now, and you're probably already using it in your home and business.
Customer-first marketing has long been a point of emphasis in the B2C world, but it's becoming a bigger concern in B2B. Here, Alison Biggan, SAP's chief product and field marketing officer, explains the situation to Thorin McGee, Target Marketing's former editor-in-chief.
People may talk about cutting the television cord, but TVs are still one of the biggest sellers in consumer electronics. And despite years of expanding digital channels, TV is still one of the biggest, most important channels in advertising. So when are both of them going to join the 21st Century?
Marketers have a greater stake in digital transformation than just about anyone else in the company. This often puts marketers in a position of trying to drive digital transformation in companies they do not run. In this episode, Stephanie Miller, Econsultancy USA's managing director for digital transformation, talks about strategies to push your company toward digital transformation from within the marketing department.
5G mobile networks are rising above the horizon, and the mobile data revolution they promise should be the difference between the mobile web access we have today, and transformative, always-on, instantaneous transmission, sci-fi-like Internet everywhere we've been promised for the last decade.
We often hear that marketers are seeing more AI hype than actual artificial intelligence in their daily work. But the tools are out there, and leading-edge brands are already reaping the benefits. In this episode of the Marketing Garage, we talk with Renato Piai and the people helping Reckitt Benckiser (RB) — the Fortune 500 CPG company behind Lysol, Airwick and more — make AI a part of its marketing and product strategy.