5 Best Practices for Adding Customer Communication Channels

This brings to mind another Harris Study finding: 82 percent of U.S. adults agreed that the ability to contact a company via a variety of methods increases their brand satisfaction. Brand satisfaction is a vital precursor to brand loyalty, so consider expanding your customer communication options today.

Mariann McDonagh is the chief marketing officer at inContact, a provider of cloud contact-center software and contact-center agent optimization tools. Mariann can be reached at incontact@merrittgrp.com.