youAPPi Launches Self-Service Mobile Monetization Solution for Publishers
Company: youAPPI, a native advertising and mobile app marketing platform
Product/Solution: A self-service mobile monetization solution for publishers
What it Does: Mobile publishers can embed a short code to their mobile site that automatically adds an additional revenue stream to monetize mobile traffic. The solution recommends mobile apps that are personalized to each user based on content they're reading. Users have proven to engage longer on mobile sites when relevant, personalized mobile apps are served to them.