“ ‘Deja vu all over again,’ also has to do with the mindset shift and process changes required to engage customers at a lower level of detail,” writes Burns. “Creating content for multiple buyer personas, buying stages, buyer roles and problems requires an exponential growth in content over traditional efforts. Almost all marketers would agree that this conceptually makes sense, just as most merchants conceptually agreed category management made sense. The challenge is in developing the vision on how to do it. Traditional approaches to content production don’t scale to the new volume and relevance requirements. A new operating vision is required.”
Here are a few more Yogisms to inspire marketers, courtesy of BrainyQuote:
- A nickel ain't worth a dime anymore.
- It was impossible to get a conversation going, everybody was talking too much.
- When you come to a fork in the road, take it.
How do marketers use Berra’s sayings in everyday life?
Please respond in the comments section below.
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