Yesmail Ups the Ante With Enhanced Competitive Intelligence
Company: Yesmail, a provider of enterprise email marketing software
Product/Service: Yesmail Market Intelligence 2.0
What it Does: Offers unprecedented customization capabilities, enhanced analytical capabilities and a more effective user interface. In this upgraded version, users can now completely customize the tool by tracking competitive campaigns based on preselected variables such as a high engagement score, a specific type of promotion, campaign theme and more. Advanced analytics built into the tool allow marketers to identify successful campaign themes and offers from top-performing competitors, track historic campaign performance, measure daily growth of competitors' social following, and much more.