New Arrival: Yesmail Direct Launches Yesmail Direct
Yesmail, an infoUSA company, has launched Yesmail Direct, an e-marketing portal aimed at small businesses that need effective marketing programs to reach out to local prospects and generate new business.
With Yesmail Direct, small businesses register within a master application to conduct permission-based e-mail marketing, print postcards for direct mail and buy listings with the top search engines.
Yesmail Direct has a simplified user interface allowing clients to easily build and track projects, upload and build a universal address book, and generate reports to test and evaluate special promotions. Users can create and send an e-mail or e-newsletter to a client list and follow up with a direct mail postcard sent to a postal select off the same list.
Yesmail Direct is being announced in its beta phase and currently is available for registration. The beta phase will last through Dec. 31, and the service will be generally available beginning Jan. 1, 2008.