Year 5775 Marketing Tips – Shofar, So Good
Observant Jews may not be reading this post until after sundown tomorrow night, because this is a time of reflection and renewal. At the same time, New Year 5775 is a time to take another look at whether a marketer's professional life is representing personal values—whether the marketer is Jewish or not.
Personal values that may be reflected in marketing actually correlate to current best practices:
1. Work With Integrity: Consumers are demanding trustworthiness from marketers. It's a value, but it's also practical in today's marketplace. Seventy-seven percent of surveyed consumers, weary after the Great Recession, told management consulting firm McKinsey & Co. they wouldn't buy from companies they didn't trust.
2. Deal Righteously: Try to do the right thing by customers. When that goes awry, apologize. Sincerely. Perhaps more sincerely than Lands' End CEO and President Edgar Huber, who told customers outraged about receiving an unwanted issue of GQ featuring a topless model on its cover that the retailer "did not want to exclude our male customers."
3. Speak the Truth: Transparency is another consumer demand. When consumers suspect a cover-up, they react. Witness the current situation with the NFL.
Do you reflect your personal values in your professional life? Or do you keep your personal and professional lives separate?
Please respond in the comments section below.