New Arrival: Yahoo! Unveils Advertising Management Platform
Company: Yahoo!, the global search company.
Product/Service: AMP!, an advertising management platform designed to significantly simplify the process of buying and selling ads online.
What it does: According to Yahoo!, AMP! will help marketers buy advertising across search, display, local, mobile and video inventory from a single, integrated interface. It also will allow advertisers to precisely yet easily target audiences while enabling publishers to better monetize their content. AMP! will roll out in phases beginning in the third quarter of 2008.