[x+1] Delivers Digital Marketing Hub for Real-Time Multichannel Marketing
Company: [x+1], a digital marketing platform provider
Product/Service: [x+1] Origin 3.0, a digital marketing hub
What it Does: Allows marketers to realize the vision of real-time multichannel decisioning — i.e., the execution of a company’s offers and messages. For example, the decision engine determines the best offer for a website visitor based on potential lifetime value and any eligibility restrictions. That offer is then automatically provisioned in the next email drop, echoed in display ads, on her iPad when accessing the cable company’s mobile app and on her next visit to the website. If the visitor doesn't respond after several exposures to the offer, the next best eligible offer is presented. If the visitor reaches the call center, the agent can be informed of the current offer being presented online.