Worried Site Visitors Won’t Find What They Need? Try Boldfacing!
Remember that 9th grade history book where all the material that would be on the test was written in boldface type? We are conditioned at an early age to seek out the key information in any media. Web retailers can make an enormous impact on sales by leveraging that human tendency to distill enormous amounts of information down to a few key phrases. Is something on the site FREE? Can shoppers WIN A CONTEST? Are PREMIUM ITEMS ON SALE? Judicious use of boldface type can be one of the most powerful tools in online retail sales, and it can take literally seconds to implement on a Web site.
—Optimost, a New York-based technology
and services company specializing in online multivariable testing
For more: www.optimost.com