Workflow Is Nothing But Net for the NBA’s Minnesota Timberwolves
The ball was in Courtney Brown’s court when the creative projects manager joined the Minnesota Timberwolves in March 2018. Morale was down among the basketball organization’s designers, whose projects she managed, because they were spending 30% of their time on administrative tasks.
Challenge: Increase efficiency of creative workflow
Solution: inMotionNow software
Results: 20% improvement in efficiency
“We also had a lot of people submitting multiple jobs for the same event,” Brown said of the basketball organization’s different personnel submitting separate jobs for email marketing, signage, and more. “And I realized quickly that was causing a lot of confusion, not only for me but for the creative teams, as well.”
She asked the designers to start passing her the emails they received for projects, without replying to the senders, and she started routing them through inMotionNow — the workflow management software the organization already had, but wasn’t using.
“People here are very adaptable,” Brown says. “So, the minute I said, ‘Going forward, this needs to go through inMotion,’ there wasn’t pushback. People like inMotion. People have totally bought into it.”
As of Jan. 28, 2020, designers who had been spending 30% of their work life on administrative tasks in March 2018 had whittled that time down to 10% by placing the projects in inMotion.
That meant designers have more time to work on projects and can even do a few wish list items.
“Now that our designers do have more time to actually focus on that design itself, it’s helping the business as a whole,” Brown says, “because the design work is much better now that they can focus vs. tracking down answers from people. I would say that probably is the biggest result we’ve received so far.”