Woolley Out at DMA, Board Appoints Benton Interim CEO/COO, Berzan Interim President
About Tom Benton:
With an impressive career across a variety of direct response marketing environments, including as senior vice president of marketing analysis for America Online, Benton is steeped in industry knowledge. Since joining DMA, he has led the development of the Association's strategic plan, and as COO, established financial and membership analytics and reporting that are more informative and transparent. Benton has fortified important financial performance indicators and systems, and created a more nimble and variable staffing model to strengthen DMA and better serve our members.
"Members ask a lot of their trade association," Benton said, "And DMA is delivering on those expectations through a new membership model that lets members take advantage of all the advocacy, ethical marketing, events and professional development services that they need to grow their business. There are a lot of things DMA does uniquely to serve and protect our industry, and we will highlight and expand on those winning aspects."
About Jane Berzan:
Berzan brings a wealth of experience from senior leadership positions at major trade associations where she had proven success revitalizing tradeshows and education programs, forming and growing strategic alliances, and developing member service initiatives that create new association revenue streams. Since joining DMA, Berzan has been focused on strengthening the member value proposition through the delivery of stronger, more relevant events and educational programs. An immediate priority has been to reposition DMA's Annual Conference and Exhibition to better reflect the needs and interests of modern, data-driven marketers and to increase exhibit sales. Additionally, she has begun assessing all of DMA's events and educational programs to better align them with the evolving industry and to ensure DMA excels as a dynamic and vibrant association.
"The more dynamic an industry is, the more it needs a strong trade association," she said. "My background working with strong, mature trade associations as well as running a strategic marketing and communications consulting business provide me with the experience to lead DMA's programs and events and take them to the next level. We are listening to the members and providing new opportunities for greater engagement and alignment of their interests with what we offer. I'm looking forward to working closely with DMA's members to learn more from them about what they need from DMA. "
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the voice to shape policy and public opinion, the connections to grow members' businesses and the tools to ensure full compliance with ethical and best practices, as well as professional development.
In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME—$110 billion in revenue and 478,000 jobs—depends on the ability of firms to exchange data across the DDME.