New Arrival: Wize Unveils New Shopping Platform
Company: Wize, a Web site that enables consumers to find the best products based on their needs.
Product/Service: A shopping by use platform for consumer products.
What it does: According to Wize, the shopping by use platform provides personalized product recommendations by asking users: "What product are you looking for?" and "How will you use it?" After a consumer answers these questions, Wize's semantic technology provides a personalized list of the top products for their needs, based on what the Web says. Wize also is introducing a partnership syndication strategy to provide its shopping by use platform's social research product summaries, usages and reviews to retail and media partners.