With Big Data 3.0, Marketers Will Finally Strike Gold
Imagine combining direct customer feedback captured from focus groups, in-the-wild video captured by market research, survey results and digital interactions (with websites and ads) into one unified dataset. Big Data 3.0 will see the sentiment and behavioral analytics developed in the 2.0 iteration applied to the dataset that Big Data 1.0 was never able to touch: non-text-based media. In this way, Big Data 3.0 will yield the rich marketing gold mine analysts have sought since the advent of Big Data.
Derek Carter is the co-founder and chief technology officer of Mountain View, Cali.-based YouEye, a customer research provider.