Wine Connoisseurs 'Nosing' a Choice Market
Wine afficionados are members of the elite, and they like to be treated as such. Appeal to their sense of good taste. Go at your marketing with confidence in your brand, armed with reviews and notable sources—not to mention a full-bodied campaign—and you just might find some sparkling new customers.
Lists to Test
Affluent Wine Connoisseurs: 320,475 individuals who travel to wineries and collect rare wine. Price: $90/M. Call: Byrum & Fleming, (415) 457-1700.
Food & Wine Magazine: 722,113 active subscribers to a publication about wine and gourmet food. Price: $105/M. Call: Millard Group, (603) 924-9262.
International Wine Accessories: 102,206 catalog buyers of wine accessories. Price: $110/M. Call: 21st Century Marketing, (631) 293-8550.
Windsor Vineyards: 47,097 mail-order buyers of wines by the case, gift sets and accessories. Price: $85/M. Call: Name-Finders Lists Inc., (415) 955-8595.
Wine Country Living: 74,440 active subscribers to a magazine about wine, country houses and gardens, food, culture, and history. Price: $100/M. Call: American List Counsel, (800) 252-5478.
Wine Enthusiast: 95,534 catalog buyers of gift, home and general wine-related merchandise. Price: $115/M. Call: ALC of New York, (212) 924-1300.
Wine, Spirit and Food Enthusiasts: 188,426 buyers of publications, videos and other products related to wines, spirits, epicurean and specialty foods, and cooking. Price: $95/M. Call: MKTG Services, (215) 867-4081.