Wilen Media Announces Company Name Change to Wilen New York
FARMINGDALE, NY, January 8, 2013-Wilen Media, an operating affiliate of the Wilen Group, announced today that it has officially changed its name from Wilen Media to Wilen New York. The rebranding establishes the Wilen organization's identity and commitment to providing clients with new and unique multi-platform strategic solutions in an increasingly competitive landscape.
Wilen New York offers a full spectrum of strategic planning, research, marketing, advertising, media planning and buying, production and manufacturing services in traditional, new and emerging media. For 40 years, Wilen has been setting the bar high for innovation and progress. The company was named to Inc. Magazine's 5000 Fastest Growing Companies for two years in a row.
"One of the key strengths of Wilen New York is our Infinite Strategy approach," stated Darrin Wilen, President. "Unlike many agencies, we work as a single team from initial concepts, to creative, to data strategy, to production and measurement. This seamless process makes us a more nimble and agile organization because it allows us to identify strategic advantages at every stage. That means sharper creative, smarter formats and more cost-effective delivery for our clients," stated Wilen.
Paul Caravello, Executive Vice President, Sales, commented, "We're excited to share the Wilen New York value proposition with our clients, who face immense competitive challenges and are in need of a quick-to-market advantage. Our clients are already benefiting significantly from our unique strategic approach."
Wilen New York is currently planning an event to launch the new name and branding initiative, and to announce their new positioning statement of "One Team. Infinite Strategy."