Denny's Zinger: Why Your Ads Get No Response
You have ads running.
A nut in Canada goes on a shooting spree.
Two guys get killed—the nut and a Canadian soldier.
U.S. print and TV yellow journalism treat it like the start of World War III.
[See the media player to the right]
In the U.S. two dead are a blip on the radar.
32 killed - April 16, 2007 - Virginia Tech in Blacksburg, Virginia. Lone Gunman, Seung-Hui Cho, 23.
8 killed - Dec. 5, 2007 - Omaha, Nebraska. Lone gunman, Robert Hawkins, 19.
10 killed - March 10, 2009 - In Alabama. Lone gunman, Michael McLendon, 28.
8 killed - March 29, 2009 - Carthage, North Carolina. Lone gunman, Robert Stewart, 45.
13 killed - April 3, 2009 - Binghamton, New York, Lone gunman, Jiverly Wong, 41.
13 killed - Nov. 5, 2009 - Fort Hood, Texas, Lone gunman, Maj. Nidal Malik Hasan, Lone gunman, 44.
8 killed - Jan. 19, 2010 - Appomattox, Virginia. Lone gunman, Christopher Speight, 39.
8 killed - Aug. 3, 2010 - Manchester, Connecticut. Lone gunman, Omar Thornton, 34.
8 killed - Oct. 12, 2011 - Salon Meritage in Seal Beach, California. Lone gunman, Scott Dekraai, 41.
12 killed, 58 wounded - July 20, 2012 - Aurora Colorado movie theater. Lone gunman James E. Holmes, 24.
27 killed - Dec. 14, 2012 - Sandy Hook Elementary School, Newtown, Connecticut. Lone gunman, Adam Lanza, 20.
12 killed - Sept. 16, 2013 - Washington Navy Yard. Lone gunman, Aaron Alexis, 34.
Takeaways to Consider:
- When you advertise in the media, your messages can be surrounded by a piranha-like feeding frenzy of the sensation-seeking media.
- Think about testing direct mail.
- It arrives in the quiet privacy of your letter box.
New! Write Everything Right!
Just had to say again how bloody good this is.
Who else could tell me in one book how to write a resume, which words irritate people and how to review a film? (Sent from my iPhone) —Drayton Bird
= = = = = = = = = = = = = = = = = = = = = =
You are invited to read the first 3 Chapters FREE.
No cost. No Risk. No obligation.