Why You Should Trust Your Employees With Social Media
The vital element in any corporate social media campaign is the individual employee. Even the most researched and well-thought out marketing messaging cannot be successful if it does not reach its target audience. Through employee social media accounts, companies can reach more current and potential customers with brand communications that are narrowly tailored and tied to a personal relationship. Even though they may never meet in person, a company representative can develop strong ties with people in the local community and create a more efficient and lucrative marketing and sales channel for the organization.